According to Wordstream, Google Display Network accounts for approximately 20% of the AdWords targeted traffic and reaches almost 90% of all Internet surfers in the USA. The network has been expanding steadily, so more advertisers should learn how to use the power of Google AdSense Display Advertising properly to market their website to targeted audiences around the world. However, there are some mistakes that most businesses make when using this strategy. It is important to learn about these, because if you are not careful, your advertising dollars could be wasted.
One mistake most small business owner make when using this type of campaign is to place their ads on websites where they will not be noticed. For example, many people visit forums and review sites where they can post their opinions about specific products and services. While a search engine can usually find these sites, they usually have limited views, and it takes them time to read all of the posts in order to get an idea of what other people think of that particular product or service.
Best SEO Consulting Services in Singapore
Professional SEO Services in Singapore
SEO Freelancer Service Providers in Singapore
Therefore, when a search engine does find an advertisement, it will usually show up at the top of the list, where it can be noticed by many people. This is because when people look at search engines, they tend to click on the first things that they see. In general, if your ad shows up on a forum or review site, your ads will most likely not be noticed. If, however, it appears on your own website, then it may be noticed. But, it is still important to make sure your advertisement is strategically placed throughout your site.
Another mistake that many small business owners make is placing their ads on blogs. While most people view blogs as a place to keep up with the latest happenings in the world of marketing, many blogs offer more than this. A large percentage of blogs feature reviews and comments related to particular products and services, as well as links to additional information and services that people can find through these same products and services. Therefore, it makes sense for a small business owner to place their advertisements on these types of blogs.
Of course, not all blogs are created equal. As with many online forums, there are some blogs that are strictly for advertising purposes, and many others are designed to be informative. Even though you will not receive as much traffic from posting your AdWords display ads on these types of blogs, you may be able to reach more people because people who are interested in the topic may frequent these blogs more than if they had the option of searching through search engine results for information about the items that you sell or services that you provide.
There are other places on the Internet that you can place AdWords ads, but many times, you will have to pay to advertise on them. If your budget allows, you might consider paying for placement on blogs. However, this should only be done as a last resort, because a majority of blogs will not generate any money from advertising. As a rule of thumb, do not pay to advertise on blogs that have very little traffic.
No comments:
Post a Comment