In order to increase your Google PageRank, you must make sure that all of your primary keywords get listed in the first few pages of Google's search results. You can check for keywords on Google and use the "Insights" section to see what kind of information is available. The more keywords that are listed, the better off your SEO efforts are. However, what kind of keywords work best?
Primary keywords are generally those which directly reference the subject of your website. For example, a primary term may be "bikes". Secondary keywords can be those which add a little more detail to these primary keywords and are generally more relevant to search engine searcher intent. This can be helpful if the primary term does not appear as a top-ranking term. For example, "car insurance" is a very common phrase but is it a keyword that Google searches for often? Or, is there a better alternative phrase that Google does not find frequently enough to list as a primary keyword?
Another great way to increase your PageRank is to use a combination of different primary and secondary keywords in your website or page titles, meta tags, anchor texts, and description lines within the text portion of the page. This allows search engines to get more information about your website from keywords contained within your text.
There are many different ways to optimize your web pages for the search engines and using a combination of keywords can greatly increase the search engine results pages (SERPs). Google is constantly improving their algorithm so it is imperative that you do not waste time optimizing your web pages for the low page rank terms such as "cars"auto" as they may still be included as a secondary keyword. Optimize your web pages for the main keywords as much as possible and use the most popular primary keywords to describe your website or blog in your title, meta description, and anchor text to optimize the site for the most popular search terms.
The purpose of this article is not to scare you away from the search engines and give you a false sense of security that all SEO efforts are futile. If you have been paying attention to the Google PageRank updates, you may have noticed that there are fewer listings and the search results are becoming more competitive. But, the more traffic you have, the more links you will get to your website, the higher your PageRank, and the more authority over that site your website will hold.
And one thing to remember when choosing keywords is to avoid overdoing them. Too many keywords on a page or in the meta tag can lower your PageRank so be careful not to choose too many and make sure that each keyword you use is high quality and relevant. If you are using a niche keyword tool or software to find keywords, make sure that you enter your website's or blog's name correctly.
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